Why Common Sense is the Key to Brand Growth in 2024
Let’s cut straight to it: if you give the best speech of your life in the middle of a forest, and nobody’s there to hear it, did it matter? The same goes for your marketing—if your message doesn’t reach the right people, or worse, doesn’t resonate, what’s the point?
In 2024, the game is different. Consumers are flooded with more options, and platforms are evolving at lightning speed. If your marketing strategies are still stuck in the '90s, you're vulnerable. Distribution has changed, consumer behavior has shifted, and the ability to measure creativity has never been more precise. Yet, so many brands keep falling back on the "tried and true" when numbers dip, unknowingly accelerating their downfall.
The Real Metric that Matters: Attention
If you're not measuring attention, you’re missing out. Attention is the number one asset in today's marketing landscape. Your creative either cuts through the noise, or it doesn’t. And AI? It’s no longer just a buzzword. AI has gotten so good that the creative now finds the consumer, not the other way around.
Too many companies are obsessed with subjective opinions and matching luggage branding. It's time to bring common sense back into the game. The best creative is the one that connects, not the one that fits some outdated brand guideline. The rules have changed, and the brands that get that are winning.
The Key to Staying Relevant
Here’s the uncomfortable truth: big brands are getting outflanked by startups with smaller budgets but bigger relevance. They’re not betting the farm on one big ad campaign—they're creating, testing, and iterating constantly on social media, where the consumer’s attention actually is. They understand that social isn’t just a “nice to have”; it’s the backbone of today’s brand growth.
So, if you’re still stuck debating over the color of a font in a meeting while your competitor is testing real-time on social, you’re already losing. The name of the game is day trading attention. You need to understand your audience at a granular level and deliver creative that resonates—again and again.
Execution is Everything
It's not about having the best idea in the boardroom; it's about execution. Your creative needs to convert. If it doesn’t, it doesn’t matter how many reports you have backing it up. Creative is the variable that will make or break your brand’s success.
Wrapping It Up
This isn’t 1991 anymore. The brands that grow are the ones willing to adapt, the ones who understand that attention is the currency, and creative is the variable. Stop relying on fake reports, start respecting social media, and bring back some common sense. The future is here—are you ready to compete?
With over 16 years of experience working with more than 70 brands, we’re ready to help you grow. Contact us for pricing!
ABOUT ADAM
I’m an entrepreneur and digital marketing expert with over fifteen years of experience. As the host of
"Mondays with Adam"
and founder of Adam Loomis Marketing, my passion is teaching practical steps and insights for effective online personal brand, product, and service marketing. Leveraging my extensive digital marketing experience, I've reached over 100 million people through my clients' accounts in the past year, significantly growing brand exposure and bottom-line results.
