Helping food businesses grow and reach millions through strategic marketing.
Running a food service business isn’t just about the food—it’s about the reaction. People don’t walk through your doors or order your food online just for the meal; they come for the feeling, the experience, and the connection to your story.
Over the last 8 years, I’ve worked with hundreds of food entrepreneurs, and I know what works. I’ve helped my clients reach over 90 million people on Facebook alone, so trust me when I say, growth isn’t just about what you’re serving—it’s about how you connect with your audience.
Think about it: when that plate of food hits the table, or when your takeout arrives at their door, are your customers just eating, or are they experiencing something bigger? Do they tap their feet to the music, smile at the aroma, or lean in for a taste of your mom’s homemade recipe that’s been passed down for generations? It’s those moments that create repeat customers, not just the food itself.
Let me break it down for you:
1. Your Product Is Not Your Food—It’s the Reaction
You’re not in the food service business, just like I’m not in the marketing business. We’re in the business of creating reactions. The moment someone reacts to what you're doing—that’s where the magic happens. So ask yourself, how are people reacting when they walk through your doors or get their food delivered? Are they taking photos of the food? Are they sharing your story online?
2. Tell Your Story, Not Just Your Menu
You’ve got homemade recipes from your mom? Tell that story. Your business started small and grew into what it is today? That’s gold. People connect to stories way more than they connect to your specials. Make sure your online presence is dripping with those details. If it’s not, you’re missing out.
3. Content Isn’t Optional—It’s Mandatory
If you haven’t posted recently on Instagram, Facebook, or TikTok, you’re leaving money on the table. You’re sitting on a goldmine of content-worthy material: the cooking process, the raw ingredients, the finished product, behind-the-scenes stories. Post that. You have the gift of visually appealing food—leverage it. Show off your dishes, your team, your community, and your customers. And remember, it doesn’t always have to be about the food. Talk about local events, sports, or anything that resonates with your audience and creates connection.
4. Drive Frequency, Not Just New Customers
It’s not just about bringing new people in—it’s about getting your existing customers back through the door or ordering again more often. One extra visit or online order a month could be a 12-15% revenue bump. Get them back in with something as simple as a handwritten coupon for $5 off their next visit or order. Make it personal, and they’ll be back for more.
5. Never Cheapen Your Product—Build Value Instead
Don’t discount your product. Ever. If someone thinks your food is too expensive, it’s not because of the price—it’s because they don’t see the value. Tell them why your food is the best. Talk about the quality of your ingredients, the care in preparation, and the homemade recipes. You don’t have a pricing problem, you have a value perception problem. Fix that.
Need help with your business’s online marketing?
I offer specialized marketing services designed to help you grow your food service business, reach more customers, and boost your online presence. Whether it’s social media management, content creation, or full-scale strategy, I’ve got the tools to help you succeed.
Check out my full list of offers here and see how we can take your business to the next level.
With over 16 years of experience working with more than 70 brands, we’re ready to help you grow. Contact us for pricing!
ABOUT ADAM
I’m an entrepreneur and digital marketing expert with over fifteen years of experience. As the host of
"Mondays with Adam"
and founder of Adam Loomis Marketing, my passion is teaching practical steps and insights for effective online personal brand, product, and service marketing. Leveraging my extensive digital marketing experience, I've reached over 100 million people through my clients' accounts in the past year, significantly growing brand exposure and bottom-line results.
