How Wes McDowel Built an $80k/month Business Using YouTube (And How You Can Do the Same)

Seven years ago, Wes McDowel made a decision that completely transformed his business. He started a YouTube channel to help potential clients find him. The result? His business’s revenue tripled in less than two years. Fast forward to today, and he’s generating over $80,000 a month in revenue—all thanks to his YouTube strategy.

Wes didn’t start with a massive budget or fancy setup. He simply started. And now, he’s sharing the exact strategy that took him from average results to explosive growth, so you can use it to 10x your own leads, clients, and profits.

The Broken Funnel Most People Use

Wes, like most people, used to rely on a standard sales funnel. He was driving traffic through SEO and social media, hoping potential clients would visit his website and book a call. But here’s the problem: these leads were cold. They didn’t know him, and they weren’t ready to buy. It was an uphill battle trying to convert those consultations into clients.

Sound familiar?

Wes knew there had to be a better way.

The YouTube Funnel That Changed Everything

That’s when Wes shifted to YouTube. Instead of hoping cold leads would convert, he started creating videos that answered the exact questions his potential clients were searching for. And something amazing happened: people started binge-watching his videos. YouTube began recommending more of his content, and by the time these viewers landed on his website, they were already sold on Wes and his expertise.

The difference was night and day. The leads weren’t cold anymore—they were warmed up, primed, and ready to hire him.

Why the YouTube Funnel Works

Here’s why Wes’s YouTube funnel is so effective: repeated exposure. People need to see your content multiple times before they’re ready to buy. The beauty of YouTube is that it naturally creates binge-worthy content. As viewers watch more of your videos, they start to know, like, and trust you. By the time they land on your website, they already feel connected—and are much more likely to book a call or make a purchase.

Every video Wes creates becomes a lead magnet that works 24/7, even when he’s not actively selling. That’s the power of this strategy.

The Importance of Starting Right Where You Are

Here’s the thing: Wes didn’t wait for the perfect time, the best equipment, or a massive audience. He started right where he was, and that made all the difference.

Too many people hold back, waiting for the right moment or until they have everything figured out. But the reality is, the perfect time never comes. The sooner you start, the sooner you can begin learning, improving, and seeing results.

Wes’s first videos weren’t perfect, but he got the ball rolling. That’s what matters. Starting now means you can learn and evolve along the way, refining your content, your funnel, and your entire process.

Progress beats perfection, and that’s how Wes grew from where he started to generating over $80,000 a month.

You Can Do This Too

Wes didn’t have some magic formula or a huge budget. He simply got strategic with his content and stayed consistent. If you’re tired of relying on cold leads and want to start attracting clients who are already excited to work with you, this is the blueprint to follow.

Want to know the exact seven-step process Wes used to build this funnel? Check out his video where he breaks it all down, so you can start creating a YouTube funnel that works for your business—just like it did for Wes.